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Walmart Marketplace Fee Calculator

See what you keep after Walmart's referral fee — net profit, margin, ROI and your break-even price. Free, instant, fully editable.

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Walmart's referral fee is 6%–15% by category (most categories 15%; Consumer Electronics 8%, Personal Computers 6%, Jewelry 20%), charged on the item price excluding shipping. No monthly or listing fees. WFS (Walmart Fulfillment) fees apply only if Walmart fulfills — add them under "Other." All fields editable.

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Walmart Marketplace fees explained (2026)

Walmart Marketplace charges no monthly or listing fees — you only pay a referral fee when an item sells, based on its category.

CategoryReferral feeNotes
Most categories15%On the item price (excludes shipping).
Consumer Electronics8%Lower-rate category.
Personal Computers6%Lowest rate.
Jewelry20%Highest rate.
WFS (fulfillment)variesOnly if Walmart fulfills your orders; otherwise use your own shipping cost.

Fees as of 2026 and can change. Planning tool, not financial advice — verify in Walmart's referral fee schedule.

Frequently asked questions

How much does Walmart Marketplace take per sale?

Just the referral fee — typically 15% of the item price for most categories (less for electronics/computers). There's no monthly subscription or listing fee, which makes Walmart cheaper to start than some marketplaces.

Does Walmart charge fees on shipping?

No — the referral fee is on the item price only, not the shipping you charge. (If you use Walmart Fulfillment Services, separate WFS fees apply.)

Are there monthly fees?

No. Walmart Marketplace has no monthly or per-listing fees — you pay only when you sell.